Leica Geosystems

A global leader in sensors, software, and autonomous solutions as part of Hexagon. I worked as a website and graphic designer on their Agile Marketing team, a specialized group focused on the Leica BLK product line and the launch of emerging technologies.

Open laptop displaying a webpage for the Leica BLK2FLY autonomous flying laser scanner, with an image of the drone on a dark background and green accents.
Website homepage for HEXAGON and Leica Geosystems, featuring a black background with colorful abstract digital waves. Main text reads 'LEICA BLK FOR ENTERTAINMENT' with subtext 'LIDAR. CAMERA. ACTION.' and navigation options for 'Scanners,' 'Use Cases,' and 'Contact Us'.

Leica BLK for Media & Entertainment

Project Details

Leica Geosystems aimed to expand its BLK laser scanning product line into the media and VFX industries by launching a visually impactful microsite tailored to a creative audience to expand the brand’s technical credibility.

I contributed to both the design and development of the site, including creating the hero animation using Cinema 4D. The animation showcased a dynamic fusion of visual effects and point clouds, highlighting the advanced capabilities of the technology in a visually compelling way.

Laptop displaying a website for Aura, a company specializing in beauty and skincare technology, with a tagline "Where beauty meets precision."

Aura Reality Website

Project Details

Aura is a face scanning solution developed by Hexagon for the cosmetic and dermatology industries. The goal was to create a digital presence that communicated the product’s innovative edge while maintaining a clean, refined aesthetic. I collaborated closely with stakeholders from the start, helping shape a responsive, user-focused marketing site tailored for a global medical audience.

My Role

  • Led responsive web design to ensure accessibility across all devices

  • Collaborated with another designer to build and implement the site in WordPress using Elementor

  • Presented and refined design iterations with key stakeholders

  • Created an intuitive, visually engaging layout that supported a clear product narrative

Multiple mobile and desktop website design layouts for Aura, a product related to health or wellness technology, featuring images of a woman, product images, and various interface elements.

Design Approach

The visual direction blended beauty and precision:

  • Organic shapes and soft gradients for elegance

  • Curved layouts and layered textures for depth

  • Subtle animations and parallax effects for motion

  • Clear visual hierarchy to guide user flow

We focused on storytelling, building trust, highlighting product benefits, and maintaining a premium feel without overwhelming content.

Website homepage with a woman with red hair, smiling and looking at the camera. The webpage header includes a search bar, and menu links for Product, About us, Events, Media, Contact. There is a logo and a request demo link in the top right corner. The main text reads "Beauty in precision. Precision in beauty." and includes the company's stylized logo.

Outcome

Launched just two months after kickoff, the site supported a successful product debut. It was well received internally and now serves as a polished, brand aligned platform for ongoing promotion and future expansion.

Open laptop displaying a website with an image of a smiling woman with digital facial recognition points on her face, and a text section titled "About us" explaining a 3D facial imaging system by Aura, a part of Hexagon.
Open laptop displaying a website with the slogan "Where beauty meets precision" and an image of a device labeled 'Aura'.
Two women in a business meeting in a modern office with large windows. One woman is showing something on a tablet to the other. There is a text overlay that reads 'Increase sales' and additional text about streamlining consultation processes.
Tablet displaying a webpage with two embedded YouTube video thumbnails under the header 'Videos'. The left video titled 'Introducing Aura' shows a woman speaking, and the right titled 'Aura - Workflow' shows a woman smiling at a table.
Laptop displaying a webpage about the Aura 3D Imaging System, featuring images of the device and a woman using it.
A digital tablet displaying a webpage with values section, emphasizing empowerment, with a background photo of a woman, and a modern design with soft colors and wavy lines.
A tablet screen displaying a medical consultation room with two female healthcare professionals talking, a diagram of a medical device, and text about creating confidence and streamlining clinic operations.
Open laptop displaying a webpage about Aura 3D Imaging System. The page features a stylized background, a main heading 'Meet your digital self,' and a subheading explaining the system. There is an image of a woman’s face on the right side of the page
Leica BLK2GO Pulse handheld 3D laser scanner displayed on a computer screen with website interface, featuring menu options and product information.

BLK2GO PULSE Launch

Project Overview


BLK2GO PULSE is a handheld first-person LiDAR scanner, part of Leica Geosystems’ growing mobile scanning portfolio. I assisted the design and development of the launch marketing pages within our Drupal CMS, collaborating closely with the product and marketing teams to ensure the visuals reflected the device’s cutting-edge capabilities in lidar scanning.

Laptop displaying a webpage for Leica BLK2GO Pulse 3D scanner with a black background and green accents.

My Role

  • Assisted the design, build and launch of pages in Drupal CMS

  • Created supporting visual assets of product graphics, technical specifications, blogs and iconography

  • Aligned design direction with the innovative and portable nature of the product

  • Worked across departments to ensure consistency in digital and sales materials

A multi-section digital presentation or infographic with dark background, illustrating various aspects of a technology product including overview, workflow, technology, use cases, and data export, featuring images, icons, and text descriptions.

Design Approach

To match the scanner’s compact and high-tech appeal, assisted in the developed of a scroll-driven experience with:

  • Clean sectioning and bold typography

  • Layered visuals to support content flow

  • Stylized 3D renders and animated sequences to visualize the device (used across web and sales)

With limited photography prior to launch, custom visuals became central to telling the product story effectively and consistently.

Open laptop displaying a webpage highlighting BLK2GO PULSE technology with images of the device and sensors on a dark background.

Outcome

The marketing pages launched with the product and now live as part of the core BLK site. The design and assets played a key role in product storytelling and continue to support broader branding and sales efforts across Leica Geosystems’ platforms.