Throttle

Invest in History, Drive Your Passion

Role: Developer, UX/UI Designer
Platform: iOS App
Industry: Fintech / Automotive Collectibles

Image of five smartphone screens showcasing a car trading app interface over a night landscape with a winding illuminated bridge and water. The app features include car details, market insights, portfolio management, and user account options. Caption reads: "Invest in history, drive your passion."

Overview

Throttle is a mobile platform that lets users invest in fractional ownership of rare and collectible cars. Designed for car enthusiasts and alternative asset investors, the app enables users to buy, trade, and track fractional ownership in rare and collectible vehicles. Users can trade shares, track performance, and build a portfolio of iconic vehicles on the app.

This product reimagines the collector car market as a digitally accessible, data driven experience. Through a dynamic interface that blends financial dashboards with immersive vehicle presentations, Throttle delivers a new way to invest, not just in value, but in history.

My Role

  • Defined the user experience and design system

  • Led UI/UX strategy from wireframes to high-fidelity prototypes

  • Designed interactive dashboards, trading workflows, and brand identity

  • Collaborated with product and engineering teams to ensure implementation alignment

Mobile app screen displaying a car investment dashboard with account balance, market data, and watch lists for BMW and Toyota cars.

Outcome

Throttle’s design delivers a new kind of user experience, where fintech meets passion investing. It reimagines asset ownership through an immersive, trustworthy, and visually exciting product.

Result: A fully realized prototype that positions Throttle as a standout in both the alt-investing and automotive tech markets.

Design Approach

The visual language strikes a balance between high performance engineering and modern investment tech, using:

  • Deep tones and gradients to suggest luxury and depth

  • Bold typography and iconography for clarity under dense data

  • Scrollable, touch-friendly interfaces that evoke dashboard instruments

  • Dynamic data visualization for intuitive insights

Screenshots of a car trading app, showing vehicles, market data, car dashboards, a bridge, and a car in a garage.

Key Features

  • Live Asset Marketplace – Browse rare vehicles, view performance metrics, and trade shares in real-time

  • Detailed Asset Pages – Each vehicle includes 360º imagery, specs, financials, and history

  • Dashboard + Portfolio View – Gauge asset performance, portfolio gains, and brand diversification

  • Gamified Financial Tools – Circular performance meters and brand-coded analytics enhance user engagement

  • Secure Transactions – Built with user protection and seamless fund movement in mind

Five smartphone screens displaying the THROTTLE investment app interface with various car market and portfolio tracking features, against a city street background at sunset.

Screen Sample

Mobile app dashboard displaying a portfolio value of $7,732.11 with a daily gain of +$10.94 (2.52%), and a circular gauge with car brand logos including Lotus, BMW, Porsche, Ferrari, and Lamborghini.
Smartphone screen displaying a detailed car trade app with a 2005 Ford GT, showing car image, specs, and trade options.
Mobile app displaying a stock market or asset management platform with automotive-related assets, showing their market cap, cost per share, and recent gain or loss, with navigation menu at the bottom for Dashboard, Trade, My Assets, Account, and More.
Screenshot of a mobile banking app interface with menu options, including Profile, Alerts, Settings, Transfer, Statements, Transaction, Deposit, Withdraw, Education, Contact Us, Identity & Theft Protection, Security, Markets, and Tax Center. The bottom menu has Dashboard, Trade, My Assets, Account, and More options.